What I believe in
I believe in making brands and products really matter. Because most really don’t. I believe that you can only make your brand or product matter by creating relevant and true value for your audience. And solving problems or addressing issues in the sweet spot between the business’ own interests and the interests of the audience. No matter how much or how little it takes. The more interesting, compelling, relevant and sympathetic your brand or product acts within a natural context, the stronger and the better relation you will create between the audience and your brand. And the less you need to sell it - which is very expensive these days.
I've been in the advertising industry since 1999 working at both large international network agencies and small local ones in Copenhagen as a senior art director and as the creative director, recently at Ogilvy Denmark and currently at Nordlid.
I've helped various kinds of clients and brands reach and exceed their KPI's through strong and engaging ideas executed across multiple media channels.
Volkswagen, Berlingske, BoConcept, Arbejdernes Landsbank, Nordea, FOA, Elsparefonden, Royal Unibrew, Fernet Branca, Deloitte, Quaker, Citroën, Arla, Mars, PepsiCo, Toyota, HK Kommunal, CBB Mobile, DONG Energy, Ford, DSB, Sportmaster, Carlsberg, AVIS, Ekstra Bladet and Coca-Cola to name a few.
BBDO, McCann, DDB, RBLM, Ogilvy, TBWA, Saatchi & Saatchi and others.
Below you'll find a list of the awards and merits which have been the results of working with a lot of brilliant clients and colleagues along the way.
The Webby Awards
Danish Digital Awards
Creative Circle Awards
2 merit awards
New York Festivals