What I believe in

I believe in making brands and products really matter. Because most really don’t. I believe that you can only make your brand or product matter by creating relevant and true value for your audience. And solving problems or addressing issues in the sweet spot between the business’ own interests and the interests of the audience. No matter how much or how little it takes. The more interesting, compelling, relevant and sympathetic your brand or product acts within a natural context, the stronger and the better relation you will create between the audience and your brand. And the less you need to sell it - which is very expensive these days.


I've been in the advertising industry since 1999 working at both large international network agencies and small local ones in Copenhagen as a senior art director and as the creative director, recently at Ogilvy Denmark and currently at Nordlid.

I've helped various kinds of clients and brands reach and exceed their KPI's through strong and engaging ideas executed across multiple media channels.

Volkswagen, Berlingske, BoConcept, Arbejdernes Landsbank, Nordea, FOA, Elsparefonden, Royal Unibrew, Fernet Branca, Deloitte, Quaker, Citroën, Arla, Mars, PepsiCo, Toyota, HK Kommunal, CBB Mobile, DONG Energy, Ford, DSB, Sportmaster, Carlsberg, AVIS, Ekstra Bladet and Coca-Cola to name a few.


BBDO, McCann, DDB, RBLM, Ogilvy, TBWA, Saatchi & Saatchi and others.

Below you'll find a list of the awards and merits which have been the results of working with a lot of brilliant clients and colleagues along the way.​

Cannes Lions

4 shortlists

1 bronze

The Webby Awards

1 shortlist

1 win

Danish Digital Awards

3 shortlists

1 Silver

Creative Circle Awards

22 shortlists

2 gold

6 silver

1 bronze​


5 shortlists

2 wins


3 shortlists

One Show

2 merit awards


2 shortlists

1 win

Zulu Awards

2 shortlists

1 win


True Awards

7 shortlists

3 wins

Aurora Awards

4 shortlists

2 wins

New York Festivals

2 shortlists

1 win

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